Craft of the Everyman drink

(Part of the allure of the Craft world, is finding new undiscovered gems.)

A good cold bottle of beer is quite possibly the most refreshing thing in the world, after a hard day's work. Heck, even a lot of bad beers can be refreshing after a hard day's work. This image of beer as the drink of the Everyman has been interwoven into our cultural identity.

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Not so long ago, every beer drinker could have given you a list of most and least favourite domestic and imported beers. And for the most part, we all knew what beer they were talking about. But of course, those little craft micro breweries were hiding in the shadows, waiting I reveal their might.

(It costs a little more, but craft products are a process of trying new things.)

Fast forward to the present day, and craft beer is making a dent in the beer market. With it, comes an expansive list of ales, which do battle with the pale lager heavyweights of the past century. Any serious beer drinker has likely rethought the "list" they created a decade or more ago, and are in a constant quest to find new beers to add to the new ever changing list.

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The age of the pale lager giants seems to be giving way to a plethora of mystical ales (well, to be fair, there are a lot I craft lagers too). These new beers come in a variety if flavours, and don't have the slight nuances that separate the nearly indistinguishable mainstream beers. The craft revolution means a few somethings; individuality, character and identity. These romantic words are what propel beer buyers in this brave new market. 

(So, I don't actually know if this is a Craft beer, but it's not exactly common around these parts.)

The solidarity and created by the oh-so familiar Canadians, Budweisers and Blues doesn't hold that illusion of camaraderie that it used to. The commercials used to preach that everyone drinking the same beer used to use a good time. At one time Molson even made fun of all the different micro-lagers, in their own way. But as it turns out the camaraderie had little to do with the brand of beer. In my mind, at least, the craft revolution has just solidified beer as the drink of the Everyman.